Privacy Policy

Effective Date: January 28th, 2026

Treasure Coast Eye Specialists respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share information when you opt in to receive SMS messages from us.

Information We Collect 

When you opt in to receive SMS messages, we collect:

  • Your phone number
  • Consent to send SMS messages

How We Use Your Information

We use your information to:

  • Send you the SMS messages you’ve opted in to receive
  • Provide updates, promotions, or other relevant content based on your preferences

Sharing Your Information

We do not share your phone number or SMS opt-in information with third parties for marketing purposes.

Automatic Data Collection & Tracking Technology

What We Collect and Why 

Like many modern websites, we use automatic data collection technologies, such as cookies, server logs, and web beacons, to analyze how visitors interact with our site. This data helps us improve website performance, optimize navigation, and enhance the services we offer.

When you visit our website, we may collect technical, non-personal information, including but not limited to:

  • Device information (e.g., IP address, browser type, operating system).
  • Usage data (e.g., pages viewed, time spent on pages, referring/exit pages, and clickstream data).
  • General location data (e.g., city/state derived from IP address).

We configure certain tools to reduce or limit the collection of identifying information where reasonably possible. We do not intend for this website’s tracking technologies to be used to collect sensitive health information, and you should not submit sensitive medical information through general website forms unless expressly instructed.

How We Use and Share This Data 

We may share this de-identified usage data with third-party analytics providers to help us understand website traffic trends. The data shared with these providers is aggregated and does not include direct personal identifiers such as your name, email address, or phone number.

Distinction from Protected Health Information (PHI) 

Please note that general website analytics data is separate and distinct from Protected Health Information (PHI).

  • PHI is health information you voluntarily provide to us through secure channels, such as our Patient Portal or secure intake forms.
  • Our collection, use, and disclosure of PHI are governed strictly by our Notice of Privacy Practices.

We do not use or disclose PHI for marketing or general website analytics purposes without your valid, written authorization as required by HIPAA.

Your Rights

You can opt out of receiving SMS messages at any time by replying with “STOP” to any message we send you.

Data Security

We implement reasonable measures to protect your personal information from unauthorized access or disclosure.

If you have questions or concerns about our privacy practices, contact us at 772-286-0007.